Best Practices for Sponsors at Virtual Events

Virtual sponsorships provide new areas of opportunity to build long lasting partnerships or re-engage with key clients. As a virtual sponsor, we have put together best practices and guidelines to kick start your presence at our virtual conference. Happy relationship building!

Set up your company profile page
Learn how to navigate our conference platform
Start planning on how to target your audience

Sponsor Resources

Sponsor Guide Visual Specifications

Before the Event

Define your strategy

What are your goals?
What are your attendee's needs?
Brainstorm with your team about what you want to achieve and how you will achieve it
- Define your team's roles and responsibilities
  - Appoint a lead who will assign meetings as they come in
  - Create a schedule for who will manage the live chat- if more than one person

Pre-event marketing to drive awareness to your sponsor showcase

What options are there to promote your participation at the event with the event organization
- Sponsored notification or email?
Use Social Media (LinkedIn, Facebook, Instagram) to promote your participation to your audience- drive attendees to your company profile page (Company Showcase)
Can you use the event to launch a new product? If so, tease it in your messaging pre-show

Network before the show

Check out the attendees and try to network and setup meetings before the show starts

Design your company profile page space

Make your images and videos compelling
Use your brand colors, high quality images, and content that is engaging
Content for your company profile page
- Prepare in advance and locate or create informative documents
- Think about your target audience and the kind of content they would find valuable at this event
- Make your information clear and concise

During the Event

Keep checking attendee list

Filter the attendee list by registration date so you know which attendees are new

Be active

Attend relevant sessions and be active in the live session chats- many times attendees ask questions that allow you and your team to show their industry expertise

After the Event

Check the data and analytics

Download team contacts and team meetings

Check with your event organizer on what data they will send after the show

Who came to your company profile page
Who bookmarked product or company profile page
Who downloaded a product and services documents and/or other assets

Follow up with leads after the event

Make sure you know how long the platform will be active after the conference. EAPA Virtual will be active until 12 November 2021
Check in for notifications on chats or connection requests
Set up follow up meetings or send information that may be helpful, depending on the conversation you had